Coving the 'hot topic' of the consumption experience in an accessible manner and from a unique industry perspective which is not used in any other book, this innovative account of consumption experience is written by European leaders in the field.
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Coving the 'hot topic' of the consumption experience in an accessible manner and from a unique industry perspective which is not used in any other book, this innovative account of consumption experience is written by European leaders in the field.
Read Less