Consumer behaviour as an academic discipline combines a number of subjects - economics, marketing, anthropology, sociology and psychology. The growing significance of consumer behaviour has been accepted in the academic fraternity and the subject is taught in postgraduate MBA programmes. This textbook provides coverage of the range of topics incorporated into consumer behaviour. The book provides various marketing insights from the contemporary business world. It includes keywords, cases and the exercises at the end of each ...
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Consumer behaviour as an academic discipline combines a number of subjects - economics, marketing, anthropology, sociology and psychology. The growing significance of consumer behaviour has been accepted in the academic fraternity and the subject is taught in postgraduate MBA programmes. This textbook provides coverage of the range of topics incorporated into consumer behaviour. The book provides various marketing insights from the contemporary business world. It includes keywords, cases and the exercises at the end of each chapter.
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Add this copy of Consumer Behaviour to cart. $62.99, new condition, Sold by Paperbackshop rated 4.0 out of 5 stars, ships from Bensenville, IL, UNITED STATES, published 2014 by IK International Pvt. Ltd.
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