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Connecting with the New Healthcare Consumer: Defining Your Strategy

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Connecting with the New Healthcare Consumer: Defining Your Strategy - Nash, David B, M.D., M.B.A.
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Consumers are positioned more ever to assume proactive, decision-making roles in healthcare. They are taking more control, as evidenced by self-care, advances in information technology, and the changing dynamic of the patient-provider relationship. Consequently, the impact consumerism is having on the strategy, operations and investment decisions of healthcare organizations within all segments of the industry is becoming more apparent and significant. Connecting with the New Healthcare Consumer is a vehicle through which ...

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Connecting with the New Healthcare Consumer: Defining Your Strategy 2001, Jones & Bartlett Publishers

ISBN-13: 9780834220041

Hardcover

Connecting with the New Healthcare Consumer: Defining Your Strategy 2000, McGraw-Hill Professional Publishing, New York, NY

ISBN-13: 9780071346726

Hardcover