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Complete Idiot's Guide to New Product Development

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Complete Idiot's Guide to New Product Development - Bobrow, Edwin E
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This one-of-a-kind guide shows how to turn ideas into money-making opportunities. Featured are tips on avoiding legal problems and advice on protecting that great idea from being pirated. Exercises for developing creativity and worksheets and checklists for filtering, researching, and test marketing are included.

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Complete Idiot's Guide to New Product Development 1997, Alpha Books, New York, NY

ISBN-13: 9780028614892

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