Business-to-business customer expectations have changed. To survive-and thrive-in today's economy, where customers are constantly reevaluating their purchases and looking at options never available before, you need to deliver business outcomes, not features and functionality. Suddenly, your "sale" is no longer a one-time event: it's a relationship that demands continuous care and nurturing. You need to constantly deliver, measure, and demonstrate the value you create for your customers. Like it or not, it's your job ...
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Business-to-business customer expectations have changed. To survive-and thrive-in today's economy, where customers are constantly reevaluating their purchases and looking at options never available before, you need to deliver business outcomes, not features and functionality. Suddenly, your "sale" is no longer a one-time event: it's a relationship that demands continuous care and nurturing. You need to constantly deliver, measure, and demonstrate the value you create for your customers. Like it or not, it's your job to make sure your customers succeed-and keep on succeeding-with what you've sold them. That job has a name: "Customer Success." Delivering customer success means radically changing the way you engage with customers-from sales, to marketing, to engineering and support. This book gives you a complete framework for doing just that. Step by step, you'll learn how to make sure your customers are achieving business outcomes from your offerings...now, next year, and for years to come. Embed customer success in your organizational DNA, in 3 steps: Listen: Truly understand what it means for your customers to succeed with your offerings Engage: Start a productive dialogue, collaborate to solve problems, and promote awareness of the value you create Ensure: Innovate to deliver on your promises, prove it to the customer, and build retention
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Add this copy of Competing for Customers: Why Delivering Business to cart. $4.30, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2016 by Pearson FT Press.
Add this copy of Competing for Customers: Why Delivering Business to cart. $4.30, fair condition, Sold by Seattle Goodwill rated 5.0 out of 5 stars, ships from Seattle, WA, UNITED STATES, published 2016 by Pearson FT Press.
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Fair. May have some shelf-wear due to normal use. Your purchase funds free job training and education in the greater Seattle area. Thank you for supporting Goodwill's nonprofit mission!
Add this copy of Competing for Customers: Why Delivering Business to cart. $33.11, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2016 by Pearson FT Press.
Add this copy of Competing for Customers: Why Delivering Business to cart. $115.51, new condition, Sold by Revaluation Books rated 4.0 out of 5 stars, ships from Exeter, DEVON, UNITED KINGDOM, published 2016 by Ft Pr.
Add this copy of Competing for Customers: Why Delivering Business to cart. $130.42, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2016 by Pearson FT Press.
