Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing: 8th Inte

Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines how communication and marketing experts influence politics. The book reviews the state of the art in political communication management and marketing through a cross-cultural integration of research and theoretical approaches. An international panel of authors presents a comparative assessment of the impact of candidate and party appeals on the electorate, examines case studies from elections in the ... Read More

Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines how communication and marketing experts influence politics. The book reviews the state of the art in political communication management and marketing through a cross-cultural integration of research and theoretical approaches. An international panel of authors presents a comparative assessment of the impact of candidate and party appeals on the electorate, examines case studies from elections in the United States and Europe, and offers innovative models of voter behavior in the United States, Poland, and Slovenia. Read Less

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  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $31.33 (Expires Dec 30, 2024) 365 Day Rental: $37.02 (Expires Jul 03, 2025) Buy eBook Lifetime Access: $56.95 Title: Communication of Politics by Bruce I Newman Publisher: Taylor & Francis Print ISBN: 9780789021595, 0789021595 eText ISBN: 9781136691881 Edition: 2003 1st edition Format: EPUB eBook	$31.33 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ