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Communication in Political Campaigns - Gronbeck, Bruce (Editor), and Benoit, William L
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This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considering campaign media - from television spots and debates to candidate webpages and direct-mail advertising - it looks closely at news coverage of campaigns, and examines the sources of campaign messages, the various ways of ...

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Communication in Political Campaigns 2006, Peter Lang Inc., International Academic Publishers, New York

ISBN-13: 9780820486048

Trade paperback

Communication in Political Campaigns 2006, Peter Lang Inc., International Academic Publishers, New York

ISBN-13: 9780820486369

Hardcover