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The National Rifle Association and the Media: The Motivating Force of Negative Coverage

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The National Rifle Association and the Media: The Motivating Force of Negative Coverage - Gronbeck, Bruce (Editor), and Jones, Clifford A (Editor), and Patrick, Brian Anse
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Through rigorous research and analytic methods, this groundbreaking book convincingly explains the phenomenon of the large-scale political mobilization of modern gun culture in the United States. The success of the National Rifle Association (NRA), the figurehead of gun culture, is due to an enormous mobilization effect caused by negative media coverage. Not only have national media systematically treated the NRA negatively compared to similar interest groups, but the NRA has directly benefited from this coverage in terms ...

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The National Rifle Association and the Media: The Motivating Force of Negative Coverage 2002, Peter Lang Inc., International Academic Publishers, New York

ISBN-13: 9780820451220

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