This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considering campaign media - from television spots and debates to candidate webpages and direct-mail advertising - it looks closely at news coverage of campaigns, and examines the sources of campaign messages, the various ways of ...
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This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considering campaign media - from television spots and debates to candidate webpages and direct-mail advertising - it looks closely at news coverage of campaigns, and examines the sources of campaign messages, the various ways of responding to scandal, the process of voter decision-making, and the ways in which context affects a political campaign. Chapters consider a full range of races, from presidential to congressional to gubernatorial, and look at political campaigns in the United States and many other countries including France, Israel, South Korea, and Taiwan. Communication in Political Campaigns introduces readers to both theory and research on the topic, and is an ideal text for courses on political campaigns.
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Add this copy of Communication in Political Campaigns to cart. $26.81, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2007 by Peter Lang Publishing Inc.
Edition:
2006, Peter Lang Inc., International Academic Publishers
Publisher:
Peter Lang Inc., International Academic Publishers
Published:
2007
Language:
English
Alibris ID:
16904207440
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 500grams, ISBN: 9780820486048.
Add this copy of Communication in Political Campaigns (Frontiers in to cart. $11.70, very good condition, Sold by Books From California rated 4.0 out of 5 stars, ships from Simi Valley, CA, UNITED STATES, published 2006 by Peter Lang Inc., International A.
Edition:
2006, Peter Lang Inc., International Academic Publishers
Add this copy of Communication in Political Campaigns (Frontiers in to cart. $14.25, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2006 by Peter Lang Inc., International Academic Publishers.
Edition:
2006, Peter Lang Inc., International Academic Publishers
Add this copy of Communication in Political Campaigns (Frontiers in to cart. $79.15, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2006 by Peter Lang Inc., International.
Edition:
2006, Peter Lang Inc., International Academic Publishers
Add this copy of Communication in Political Campaigns to cart. $111.73, new condition, Sold by discount_scientific_books rated 3.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2006 by Peter Lang Inc., International Academic Publishers.
Edition:
2006, Peter Lang Inc., International Academic Publishers
