This is the quintessential history of the company that totally changed the face of one of the largest industries in the world and the people that made it possible. In 1967, Art Williams happily lived out his dream as a winning high school football coach in Columbus, Georgia. Then One day Art learned a shocking truth- whole life insurance was a "rip-off" and inexpensive term insurance was almost never sold. Families across America were making the same awful mistake that ad devastated his own family- overpaying for a product ...
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This is the quintessential history of the company that totally changed the face of one of the largest industries in the world and the people that made it possible. In 1967, Art Williams happily lived out his dream as a winning high school football coach in Columbus, Georgia. Then One day Art learned a shocking truth- whole life insurance was a "rip-off" and inexpensive term insurance was almost never sold. Families across America were making the same awful mistake that ad devastated his own family- overpaying for a product that left them poor in the wallet and desperately underinsured. Art did something no one else before him had done- he challenged a stagnant industry with a better product...and a revolutionary way of selling to families who needed help. "Buy Term and Invest the Difference" became his passionate crusade- and battle cry for a little "no name" company that single-handedly tackled the scheming political world of life insurance. In a story rich with the details and anecdotes, heroes and villains, Art WIlliams chronicles how A.L. Williams and its "ragtag army of part-timers" took on a Goliath-sized insurance industry. Controversial...Unconventional...Colorful....Here is the breathtaking saga of "average-ordinary" people who teamed up to do the impossible. In the history of American business, there's never been a story quite like it.
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Add this copy of Coach to cart. $7.94, good condition, Sold by Goodwill Industries of S.W.FL. rated 5.0 out of 5 stars, ships from Fort Myers, FL, UNITED STATES, published 2013 by CreateSpace Independent Publishing Platform.
Add this copy of Coach to cart. $7.94, fair condition, Sold by Goodwill Industries of S.W.FL. rated 5.0 out of 5 stars, ships from Fort Myers, FL, UNITED STATES, published 2013 by CreateSpace Independent Publishing Platform.
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Seller's Description:
Fair. The cover has slightly curled or dented corners edges. The cover has visible markings and normal wear. The pages show normal wear and tear from previous ownership. Page edges may show slight discoloration from use dust or debris. All items are sold as USED DONATED.
Add this copy of Coach to cart. $18.93, new condition, Sold by Red's Corner rated 5.0 out of 5 stars, ships from Tucker, GA, UNITED STATES, published 2013 by Createspace Independent Publishing Platform.
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All orders ship by next business day! This is a new paperback book. For USED books, we cannot guarantee supplemental materials such as CDs, DVDs, access codes and other materials. We are a small company and very thankful for your business!
Add this copy of Coach to cart. $42.49, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2013 by CreateSpace Independent Publis.
Add this copy of Coach to cart. $68.97, new condition, Sold by BetterBookDeals rated 3.0 out of 5 stars, ships from Toronto, ON, CANADA, published 2024 by NightGlass Group, The.
Add this copy of Coach to cart. $83.10, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2013 by CreateSpace Independent Publis.
Add this copy of Coach to cart. $96.88, new condition, Sold by Just one more Chapter rated 3.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2013 by CreateSpace Independent Publis.
