Every customer has an experience with a product, service, or brand-good or bad. But few businesses know how to systematically manage customer experience, so they lose their best opportunity to leverage the long-term value of their customer relationships. Now, one of the field's top consultants shows how to engineer customer experiences from start to finish. Experience Engineering founder/CEO Lou Carbone draws on the latest neuroscientific research, explaining how an impressionistic mosaic of physical and emotional ...
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Every customer has an experience with a product, service, or brand-good or bad. But few businesses know how to systematically manage customer experience, so they lose their best opportunity to leverage the long-term value of their customer relationships. Now, one of the field's top consultants shows how to engineer customer experiences from start to finish. Experience Engineering founder/CEO Lou Carbone draws on the latest neuroscientific research, explaining how an impressionistic mosaic of physical and emotional sensations is filtered through the senses, assembled into a powerful perception, and crystallized into attitudes that dictate everything from customer satisfaction to long-term loyalty. Next, he systematically explains how to assess and audit existing customer experiences, design and implement new ones, and steward them over time, to ensure consistent excellence and improvement. Increasingly, customer experience is a business' only opportunity for differentiation. This book gives readers the tools to craft an outstanding customer experience, no matter what they sell, or to whom it is sold. Readers will leave this book with a clear and actionable plan for managing the experiences that define their businesses-and their futures-on a day-to-day basis.
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Add this copy of Clued in: How to Keep Customers Coming Back Again and to cart. $2.13, good condition, Sold by Goodwill rated 5.0 out of 5 stars, ships from Brooklyn Park, MN, UNITED STATES, published 2004 by FT Press.
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Good. There is handwriting, stickers or numbers inside the front cover Cover/Case has some rubbing and edgewear. Access codes, CD's, slipcovers and other accessories may not be included.
Add this copy of Clued in: How to Keep Customers Coming Back Again and to cart. $2.96, very good condition, Sold by PlumCircle rated 5.0 out of 5 stars, ships from West Mifflin, PA, UNITED STATES, published 2004 by Ft Pr.
Add this copy of Clued in: How to Keep Customers Coming Back Again and to cart. $4.12, fair condition, Sold by Goodwill rated 5.0 out of 5 stars, ships from Brooklyn Park, MN, UNITED STATES, published 2004 by FT Press.
Add this copy of Clued in: How to Keep Customers Coming Back Again and to cart. $4.32, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2004 by FT Press.
Add this copy of Clued in: How to Keep Customers Coming Back Again and to cart. $4.32, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2004 by FT Press.
Add this copy of Clued in: How to Keep Customers Coming Back Again and to cart. $4.32, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2004 by FT Press.
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Very good. All orders ship by next business day! This is a used paperback book. Has wear on cover and/or pages. Book has no markings on pages. For USED books, we cannot guarantee supplemental materials such as CDs, DVDs, access codes and other materials. We are a small company and very thankful for your business!
Add this copy of Clued in: How to Keep Customers Coming Back Again and to cart. $4.60, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2004 by FT Press.
Add this copy of Clued in: How to Keep Customers Coming Back Again and to cart. $4.60, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2004 by FT Press.
Add this copy of Clued in: How to Keep Customers Coming Back Again and to cart. $4.60, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2004 by FT Press.
