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Cases in Contemporary Strategy Analysis 2e

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Cases in Contemporary Strategy Analysis 2e - Grant, Robert M (Editor), and Neupert, Kent (Editor)
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Cases for Contemporary Strategy Analysis has been developed to accompany Grant's best-selling strategic management text, but can also be used alongside other strategy texts. New, in-depth international cases. Can be used alongside the best-selling textbook Contemporary Strategy Analysis or as a stand alone text due to its broad view. Cases include Laura Ashley, Daimler, the Virgin Group, Eastman Kodak, Harley Davidson, The Royal Dutch/Shell Group, Amazon.Com and others ...

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Cases in Contemporary Strategy Analysis 2e 1999, Wiley-Blackwell

ISBN-13: 9780631213604

2nd edition

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