In the early 1960s, money followed innovative car design and top quality craftsmanship. But then GM's leadership began to put its faith in numbers and spreadsheets. As vice chairman, Lutz launched a war against number crunchers and reinstated a focus on creativity and design.
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In the early 1960s, money followed innovative car design and top quality craftsmanship. But then GM's leadership began to put its faith in numbers and spreadsheets. As vice chairman, Lutz launched a war against number crunchers and reinstated a focus on creativity and design.
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Add this copy of Car Guys Vs. Bean Counters: the Battle for the Soul of to cart. $2.28, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2011 by Portfolio.
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