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Buy Now C - Cesari, Rick, and Lynch, Ron, and Kelly, Tom
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"Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you ...

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Buy Now C 2011, Wiley, Hoboken, NJ

ISBN-13: 9780470888018

Hardcover