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Buy-In: Saving Your Good Idea from Getting Shot Down

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Buy-In: Saving Your Good Idea from Getting Shot Down - Kotter, John P, and Whitehead, Lorne A
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Kotter and Whitehead reveal how to win the support for ideas by understanding the generic attack strategies that naysayers and obfuscators deploy, and engaging these adversaries with tactics tailored to each strategy.

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Buy-In: Saving Your Good Idea from Getting Shot Down 2016, Brilliance Audio

ISBN-13: 9781531887834

MP3 format

Buy-In: Saving Your Good Idea from Getting Shot Down 2013, Brilliance Audio

ISBN-13: 9781469231747

Audiobook CD

Buy-In: Saving Your Good Idea from Getting Shot Down 2013, Brilliance Audio

ISBN-13: 9781469231754

MP3 format

Buy-In: Saving Your Good Idea from Getting Shot Down 2010, Harvard Business Review Press, Boston, MA

ISBN-13: 9781422157299

Hardcover

Buy-In: Saving Your Good Idea from Getting Shot Down 2010, Brilliance Audio

ISBN-13: 9781441872319

Library edition

Audiobook CD