Business Marketing Management: B2B

Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 12e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's fast-paced B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments required in the marketing strategy elements used to reach ... Read More

Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 12e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's fast-paced B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers. Its managerial approach ties chapter concepts directly to real-world decision making. The new edition also includes additional emphasis on automated B2B practices and the impact of the Internet. Read Less

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• • eBook Details (this title has multiple eBook editions)

  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $56.99 (Expires Dec 27, 2024) 365 Day Rental: $78.49 (Expires Jun 30, 2025) Buy eBook Lifetime Access: $99.49 Title: Business Marketing Management: B2b by Michael Hutt Publisher: Cengage Learning US Print ISBN: 9780357718230, 0357718232 eText ISBN: 9798214339160 Edition: 2023 13th edition Format: EPUB eBook	$56.99 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ

• • eBook Details

  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $56.99 (Expires Dec 27, 2024) 365 Day Rental: $78.49 (Expires Jun 30, 2025) Buy eBook Lifetime Access: $99.49 Title: Business Marketing Management B2b by Michael Hutt Publisher: Cengage Learning US Print ISBN: 9780357039243, 0357039246 eText ISBN: 9781337655767 Edition: 2018 12th edition Format: PDF eBook	$56.99 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ