Breaking Through: Implementing Customer Focus in Enterprises

In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results. Read More

In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results. Read Less

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  	This is a digital edition of this title. Rent eBook (5 Options) 30 Day Rental: $16.50 (Expires Aug 11, 2024) 60 Day Rental: $22.00 (Expires Sep 10, 2024) 90 Day Rental: $27.50 (Expires Oct 10, 2024) 120 Day Rental: $33.00 (Expires Nov 09, 2024) 180 Day Rental: $35.75 (Expires Jan 08, 2025) Buy eBook Lifetime Access: $54.99 Title: Breaking Through by S. Vandermerwe Publisher: Springer Nature Print ISBN: 9781403935038, 1403935033 eText ISBN: 9780230514300 Edition: 2004 2004 edition Format: PDF eBook	$16.50 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ