Tweens (8- to 14-year-olds) comprise a new type of audience. An increasingly powerful and smart consumer group, they spent US$300 billion but influenced an astounding US$1.88 trillion spent across the globe last year. They are different from previous generations in every way. They are more likely to have a friend on the other side of the world than in their own street, they think the TV remote is broken when they can't find the cursor on the screen, they drop from existence when the battery in their cell phone is flat, and ...
Read More
Tweens (8- to 14-year-olds) comprise a new type of audience. An increasingly powerful and smart consumer group, they spent US$300 billion but influenced an astounding US$1.88 trillion spent across the globe last year. They are different from previous generations in every way. They are more likely to have a friend on the other side of the world than in their own street, they think the TV remote is broken when they can't find the cursor on the screen, they drop from existence when the battery in their cell phone is flat, and they know current brand images better than any advertising expert. Based on the world's most extensive study of tween attitudes and behaviors ever conducted, 'BRANDChild' is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 15 countries (throughout Europe, Asia, the United States and South America). Several renowned experts including best-selling author Patricia B. Seybold ('Customers.com') share their unique views on kids' trends and fascinating marketing techniques. 'BRANDChild' summarizes this research, as well as decades of experience from a variety of other sources on how to market to kids. It looks at their life priorities, hopes and dreams and reveals the true drivers of kids' trends by analyzing teen-minority groups, communities and clubs. Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, 'BRANDchild' proposes new innovative ways of marketing to this young audience. It is requiredreading for anyone wanting a fresh insight into this increasingly influential and demanding consumer group.
Read Less
Add this copy of Brandchild: Inside the Minds of Today's Global Kids: to cart. $2.22, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2003 by Kogan Page.
Add this copy of Brandchild: Insights Into the Minds of Today's Global to cart. $5.01, like new condition, Sold by Books From California rated 4.0 out of 5 stars, ships from Simi Valley, CA, UNITED STATES, published 2003 by Kogan Page.
Add this copy of Brandchild: Insights Into the Minds of Today's Global to cart. $5.10, good condition, Sold by Shootingstar Media rated 3.0 out of 5 stars, ships from Carpentersville, IL, UNITED STATES, published 2003 by Kogan Page.
Add this copy of Brandchild: Inside the Minds of Today's Global Kids: to cart. $5.49, very good condition, Sold by St. Vinnie's Books rated 5.0 out of 5 stars, ships from Eugene, OR, UNITED STATES, published 2003 by Kogan Page.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good. Hardcover A well-cared-for item that has seen limited use but remains in better than average cosmetic condition. The item is complete, and without major damage. It may have limited signs of use. Packed with care, shipped promptly.
Add this copy of Brandchild: Insights Into the Minds of Today's Global to cart. $7.68, like new condition, Sold by Letusbegin rated 4.0 out of 5 stars, ships from Ossining, NY, UNITED STATES, published 2003 by Kogan Page.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Like New. Hardcover, clean unmarked pristine pages, would be new except for slight warehouse wear, no remainder marks, tight binding, sealed in plastic, exact artwork as listed,
Add this copy of Brandchild: Inside the Minds of Today's Global Kids: to cart. $10.00, very good condition, Sold by HPB-Ruby rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2003 by Kogan Page.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Brand Child: Remarkable Insights Into the Minds of to cart. $28.50, like new condition, Sold by Marlowes Books rated 3.0 out of 5 stars, ships from Ferny Hills, Brisbane, QLD, AUSTRALIA, published 2003 by Kogan Page Ltd.
Add this copy of Brandchild: Inside the Minds of Today's Global Kids: to cart. $30.15, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2003 by Kogan Page.
Add this copy of Brandchild: Inside the Minds of Today's Global Kids: to cart. $59.45, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2003 by Kogan Page.
Add this copy of Brandchild: Inside the Minds of Today's Global Kids: to cart. $76.43, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2003 by Kogan Page.