Avoid the mistakes many marketers have made while creating brand strategies that work. Dozens of examples and case studies explore marketing "myths" you should avoid, probe the impact of strong retailers on brand strategies, and reveal the changing role of advertising in building a brand. Plus, you'll discover how to: -- Create an overall vision -- Implement strategies to create and build dominant brands -- Restructure management, product development, marketing, and other internal operations to strengthen brand ...
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Avoid the mistakes many marketers have made while creating brand strategies that work. Dozens of examples and case studies explore marketing "myths" you should avoid, probe the impact of strong retailers on brand strategies, and reveal the changing role of advertising in building a brand. Plus, you'll discover how to: -- Create an overall vision -- Implement strategies to create and build dominant brands -- Restructure management, product development, marketing, and other internal operations to strengthen brand value
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Add this copy of Brand Marketing: Building Winning Brand Strategies That to cart. $5.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1993 by Ntc Pub Group.
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Add this copy of Brand Marketing: Building Winning Brand Strategies That to cart. $7.01, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1993 by NTC Business Books.
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Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
