"How did the 360 year old scissor company, Fiskars, double its profit in key markets just by realizing its customers already formed a community of avid scrapbookers? How is Best Buy planning to dominate the market of sales of musical instruments? By understanding the Brains on Fire model of tapping movements and stepping away from the old school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word of mouth movement for corporations, products, services and ...
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"How did the 360 year old scissor company, Fiskars, double its profit in key markets just by realizing its customers already formed a community of avid scrapbookers? How is Best Buy planning to dominate the market of sales of musical instruments? By understanding the Brains on Fire model of tapping movements and stepping away from the old school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word of mouth movement for corporations, products, services and organizations. It will take readers step-by-step through the necessary actions they need to start a movement of their own. Brains on Fire describes 10 lessons to master and create a powerful, sustainable, word of mouth movement. These lessons are: Movements are about the Passion Conversation, Not the Product Conversation; Movements begin with the conversation; Movements have inspirational leadership; Movements have a barrier of entry; Movements empower people with knowledge; Movements have shared ownership; Movements have powerful identities; Movements live both online and offline; Movements make advocates feel like rockstars; Movements get results"--Provided by publisher.
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Add this copy of Brains on Fire to cart. $1.98, good condition, Sold by Your Online Bookstore rated 5.0 out of 5 stars, ships from Houston, TX, UNITED STATES, published 2010 by Wiley.
Add this copy of Brains on Fire: Igniting Powerful, Sustainable, Word of to cart. $2.99, like new condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2010 by Wiley.
Add this copy of Brains on Fire: Igniting Powerful, Sustainable, Word of to cart. $2.99, like new condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2010 by Wiley.
Add this copy of Brains on Fire: Igniting Powerful, Sustainable, Word of to cart. $2.99, like new condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2010 by Wiley.
Add this copy of Brains on Fire: Igniting Powerful, Sustainable, Word of to cart. $2.99, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2010 by Wiley.
Add this copy of Brains on Fire: Igniting Powerful, Sustainable, Word of to cart. $2.99, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2010 by Wiley.
Add this copy of Brains on Fire: Igniting Powerful, Sustainable, Word of to cart. $2.99, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2010 by Wiley.
Add this copy of Brains on Fire to cart. $4.04, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2010 by Wiley.
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Seller's Description:
Very Good. Very Good condition. Like New dust jacket. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp.
Add this copy of Brains on Fire: Igniting Powerful, Sustainable, Word of to cart. $5.99, good condition, Sold by One Planet Books rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2010 by Wiley.
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of Brains on Fire: Igniting Powerful, Sustainable, Word of to cart. $6.00, very good condition, Sold by Academic Book Solutions rated 5.0 out of 5 stars, ships from Medford, NY, UNITED STATES, published 2010 by Wiley.
