Grounded in key observations in consumer psychology, Bounded Rationality and Industrial Organization develops non-standard models of "boundedly rational" consumer behavior and embeds them into familiar models of markets. It then rigorously analyzes each model in the tradition of microeconomic theory, leading to a richer, more realistic picture of consumer behavior.
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Grounded in key observations in consumer psychology, Bounded Rationality and Industrial Organization develops non-standard models of "boundedly rational" consumer behavior and embeds them into familiar models of markets. It then rigorously analyzes each model in the tradition of microeconomic theory, leading to a richer, more realistic picture of consumer behavior.
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