Bottom of the Pyramid Marketing: Making, Shaping and Developing Bop Markets

BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing practice coming from top BOP marketing scholars. Read More

BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing practice coming from top BOP marketing scholars. Read Less

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  	This is a digital edition of this title. Buy eBook Lifetime Access: $117.99 Title: Bottom of the Pyramid Marketing by Ramendra Singh Publisher: Emerald Publishing Ltd Print ISBN: 9781787145566, 1787145565 eText ISBN: 9781787149748 Edition: 2018 Format: EPUB eBook	$117.99 Buy eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ