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Bottom-Line Selling: The Sales Professional's Guide to Improving Customer Profits

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Bottom Line Selling: The Sales Professional's Guide to Improving Customer Profits - Malcolm, Jack
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Your customers and prospects are too busy to bother with any salesperson who promises to "add value" without an in-depth understanding of their business. The only way to add measurable value to your customers-the kind that gets the attention of high-level decision makers-is to understand how their business generates cash, bring solid ideas for improving their cash flow engine, and speak the language that resonates with them. Bottom-Line Selling shows you how to stand out by becoming a cash flow engineer. "I read a lot of ...

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Bottom Line Selling: The Sales Professional's Guide to Improving Customer Profits 2016, Createspace Independent Publishing Platform

ISBN-13: 9781533590589

Trade paperback

Bottom-Line Selling: The Sales Professional's Guide to Improving Customer Profits 2011, Booktrope Editions

ISBN-13: 9781935961321

2nd edition

Trade paperback

Bottom-Line Selling: The Sales Professionals Guide to Improving Customer Profits 2000, McGraw-Hill/Contemporary, Lincolnwood, IL

ISBN-13: 9780809228546

Trade paperback

Bottom-Line Selling: The Sales Professional's Guide to Improving Customer Profits 1999, McGraw-Hill/Contemporary, Lincolnwood, IL

ISBN-13: 9780809228522

Hardcover