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Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell

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Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell - Einstein, Mara
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Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content.

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Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell 2016, OR Books

ISBN-13: 9781944869007

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