Skip to main content alibris logo

Advertising: What Everyone Needs to Know(r)

by

Write The First Customer Review
Advertising: What Everyone Needs to Know(r) - Einstein, Mara
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

Mara Einstein exposes how our shopping, political, and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know(R) helps us combat the effects of manipulative advertising and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of "Big Data." Most importantly, it awakens us to advertising's subtle and not-so-subtle impact on our lives-both as individuals and as a global ...

loading
Advertising: What Everyone Needs to Know(r) 2017, Oxford University Press, USA

ISBN-13: 9780190625894

Trade paperback