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Big in Asia: 25 Strategies for Business Success

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Big in Asia: 25 Strategies for Business Success - Backman, Michael, and Butler, Charlotte
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Companies operating in post-crisis Asia find themselves confronted by obstacles that hinder development and progress. Written by two leading analysts, this book identifies the transformation of the competitive landscape in Asia. By focusing on the main difficulties faced by companies it provides a series of strategies for business success and show how to avoid failure in Asia. This is an essential guide for companies who wish to make it big in Asia.

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Big in Asia: 25 Strategies for Business Success 2004, Palgrave MacMillan, Basingstoke, England

ISBN-13: 9781403933157

Revised and Updated edition

Trade paperback

Big in Asia: 25 Strategies for Business Success 2002, Palgrave MacMillan, London

ISBN-13: 9780230000278

Updated edition Annotated

Trade paperback