"This book focuses on fixing marketers' highly inefficient processes and spotty results and describes how to be more "revenue predictable." The book explains the key principles of behavioral marketing, which include: customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization. It will include up to 10 case studies across multiple industries highlighting the revenue growth and process efficiencies resulting from great behavioral-driven ...
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"This book focuses on fixing marketers' highly inefficient processes and spotty results and describes how to be more "revenue predictable." The book explains the key principles of behavioral marketing, which include: customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization. It will include up to 10 case studies across multiple industries highlighting the revenue growth and process efficiencies resulting from great behavioral-driven marketing. "--
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Add this copy of Behavioral Marketing: Delivering Personalized to cart. $18.61, very good condition, Sold by Brit Books rated 4.0 out of 5 stars, ships from Milton Keynes, BUCKINGHAMSHIRE, UNITED KINGDOM, published 2015 by Wiley.
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Seller's Description:
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