Written by two scholars at the forefront of conducting research on the psychology of consumers and mentoring those new to the field, Becoming a Consumer Psychologist provides a guide to what it takes to become a consumer psychologist, and achieve success in this area. Monga and Bagchi lay out the varied experiences that lead one to be a consumer psychologist in academia, marketing, or public policy. The book discusses the academic route in detail, guiding you on how to apply to schools, including for a Ph.D., what courses ...
Read More
Written by two scholars at the forefront of conducting research on the psychology of consumers and mentoring those new to the field, Becoming a Consumer Psychologist provides a guide to what it takes to become a consumer psychologist, and achieve success in this area. Monga and Bagchi lay out the varied experiences that lead one to be a consumer psychologist in academia, marketing, or public policy. The book discusses the academic route in detail, guiding you on how to apply to schools, including for a Ph.D., what courses to take, and what to expect during your educational experience and after. It also discusses other routes that lead to diverse non-academic career paths in which practitioners apply their knowledge about consumer psychology. The authors' guidance is backed by their own experiences as consumer psychology researchers, mentors, and journal Associate Editors; and the insights that the authors have gathered exclusively for this book from 23 other leading academics and practitioners. This book is essential reading for anyone looking to start their career in consumer psychology, and for mentors and advisors who are guiding students about career choices.
Read Less
Add this copy of Becoming a Consumer Psychologist to cart. $31.93, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2019 by Routledge.
Add this copy of Becoming a Consumer Psychologist to cart. $45.23, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2019 by Routledge.
Add this copy of Becoming a Consumer Psychologist to cart. $46.82, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 2019 by Routledge.
Add this copy of Becoming a Consumer Psychologist to cart. $79.52, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 2019 by Routledge.
Add this copy of Becoming a Consumer Psychologist to cart. $154.49, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2019 by Routledge.
Add this copy of Becoming a Consumer Psychologist to cart. $175.57, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2019 by Routledge.
