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Basics Fashion Management 02: Fashion Promotion: Building a Brand Through Marketing and Communication

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Basics Fashion Management 02: Fashion Promotion: Building a Brand Through Marketing and Communication - Moore, Gwyneth
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Basics Fashion Management: Fashion Promotion examines what's required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape. As the fashion consumer becomes more knowledgeable, demanding and globally engaged than ever before, this title explores ways in which brands are engaging with customers, and embracing the growing opportunities to promote collections and brands. Activities, case studies and interviews from high end to high street brands, as well as new fledgling design ...

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Basics Fashion Management 02: Fashion Promotion: Building a Brand Through Marketing and Communication 2012, Bloomsbury Visual Arts, New York

ISBN-13: 9782940411870

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