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Bam!: Delivering Customer Service in a Self-Service World

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Bam!: Delivering Customer Service in a Self-Service World - Moltz, Barry J, and Grinstead, Mary Jane
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Customer service has been turned upside down by the self-sufficiency and immediacy of shopping and buying products and services on the web. Our self-help culture has been transformed into a self-service culture with customers able and willing to do much more for themselves. We are becoming accustomed to the benefits and good feelings that we experience online through automated buying experiences that can be customized and personalized to our schedules, locations, buying patterns, and desires. More than ever before, the ...

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Bam!: Delivering Customer Service in a Self-Service World 2009, Authorhouse, Bloomington IN

ISBN-13: 9781449007942

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