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Aerospace Marketing Management: A Handbook for the Entire Value Chain

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Aerospace Marketing Management: A Handbook for the Entire Value Chain - Malaval, Philippe, and Bénaroya, Christophe, and Aflalo, Jonathan
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This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools in the aeronautics sector. It deals with the whole value chain, both civil and defense, from parts, engine through airframers to airlines and airports.

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Aerospace Marketing Management: A Handbook for the Entire Value Chain 2016, Springer, Cham

ISBN-13: 9783319377582

Trade paperback

Aerospace Marketing Management: A Handbook for the Entire Value Chain 2013, Springer, Cham

ISBN-13: 9783319013534

2014 edition

Hardcover