Digitalization and Servicization are the two real changes which impact the BtoB markets! All stages of the Marketing approach are concerned.The originality of "BtoB & Digital" is that it integrates and explains these contributions of digital and services to the specificities of BtoB.This book is intended to the Business Managers, founders, CEOs who want to strengthen or audit the effectiveness of the Marketing/Sales Department, legitimize decisions in relation to stakeholders.It is intended as well for participants in ...
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Digitalization and Servicization are the two real changes which impact the BtoB markets! All stages of the Marketing approach are concerned.The originality of "BtoB & Digital" is that it integrates and explains these contributions of digital and services to the specificities of BtoB.This book is intended to the Business Managers, founders, CEOs who want to strengthen or audit the effectiveness of the Marketing/Sales Department, legitimize decisions in relation to stakeholders.It is intended as well for participants in Executive MBAs, and students in Master's degree programs of Business Schools, Engineering Schools and Universities. The two authors, Philippe Malaval and Jean-Paul Crenn, are both seasoned and recognized marketing professionals in a BtoB and industrial context.
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Add this copy of BtoB and Digital: Digitalization and Servicization to cart. $16.09, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2020 by Vuca Strategy Editions.
Add this copy of BtoB and Digital: Digitalization and Servicization to cart. $20.31, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2020 by Vuca Strategy Editions.
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Fine. Trade paperback (US). Glued binding. 216 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of BtoB and Digital: Digitalization and Servicization to cart. $20.52, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2020 by Vuca Strategy Editions.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 216 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Btob and Digital: Digitalization and Servicization to cart. $20.53, new condition, Sold by BargainBookStores rated 4.0 out of 5 stars, ships from Grand Rapids, MI, UNITED STATES, published 2020 by Vuca Strategy Editions.
