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This key textbook traces the development of advertising from the mid-nineteenth century to the present, providing connections with the past that illuminate present developments and point to future possibilities. Chapters take a variety of theoretical approaches to address four main themes: how advertising imagines the future through the promise of transformation; how tribalism creates a sense of collective identity organised around a product; how advertising builds engagement through participation/presumption; how the ...

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    • eBook Details (this title has multiple eBook editions)
    eBook icon EPUB eBook Advertising and Promotional Culture

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    • Title: Advertising and Promotional Culture by P David Marshall; Joanne Morreale
    • Publisher: Bloomsbury UK
    • Print ISBN: 9781137026248, 1137026243
    • eText ISBN: 9781137026255
    • Edition: 2018 1st edition
    • Format: EPUB eBook
    $27.47
    digital devices
    • This is a digital eBook
      Nothing will be shipped to you
    • Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices
    • Most eBooks are returnable within 14 days of purchase
    • Questions? See our eBook FAQ
    • eBook Details
    eBook icon EPUB eBook Advertising and Promotional Culture

    This is a digital edition of this title.

    Rent eBook (2 Options)

    Buy eBook

    • Title: Advertising and Promotional Culture by P David Marshall; Joanne Morreale
    • Publisher: Bloomsbury UK
    • Print ISBN: 9781137026248, 1137026243
    • eText ISBN: 9781350306400
    • Edition: 2018 1st edition
    • Format: EPUB eBook
    $27.47
    digital devices
    • This is a digital eBook
      Nothing will be shipped to you
    • Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices
    • Most eBooks are returnable within 14 days of purchase
    • Questions? See our eBook FAQ