Becoming Brands: Celebrity, Activism and Politics explores how celebrities form their brand identities and employ them to enact political, social, and economical change. The book examines the intricate interrelations between power, persona, activism, philanthropy and feminism. Key questions examined by the authors are: how celebrity personas are deployed in on-and-off screen contexts; how on-and-off screen activity impacts on celebrity brand identities; and how consistent messages are conveyed. These questions are explored ...
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Becoming Brands: Celebrity, Activism and Politics explores how celebrities form their brand identities and employ them to enact political, social, and economical change. The book examines the intricate interrelations between power, persona, activism, philanthropy and feminism. Key questions examined by the authors are: how celebrity personas are deployed in on-and-off screen contexts; how on-and-off screen activity impacts on celebrity brand identities; and how consistent messages are conveyed. These questions are explored through case studies including global celebrities such as Angelina Jolie, George Clooney, Miley Cyrus, Emma Watson, Taylor Swift, Donald Trump, Clint Eastwood, Freddie Mercury, and Paul Newman. Additionally, national perspectives are included through exploration of Polish rock-star-turned politician Pawel Kukiz, and feminist Turkish character Driver Nebahat. The aim of this book is to investigate the co-dependent relationship of fame and activism. Whether it is celebrities bringing attention to activism or activists gaining fame, their brand identities can make a difference.
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Add this copy of Becoming Brands: Celebrity, Activism and Politics to cart. $1.83, very good condition, Sold by PlumCircle rated 5.0 out of 5 stars, ships from West Mifflin, PA, UNITED STATES, published 2017 by WaterHill Publishing.
Add this copy of Becoming Brands: Celebrity, Activism and Politics to cart. $20.12, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2017 by Waterhill Publishing.
Add this copy of Becoming Brands: Celebrity, Activism and Politics to cart. $22.78, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2017 by Waterhill Publishing.
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Fine. Trade paperback (US). Glued binding. 158 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Becoming Brands: Celebrity, Activism and Politics to cart. $25.21, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2017 by Waterhill Publishing.
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New. Trade paperback (US). Glued binding. 158 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Becoming Brands: Celebrity, Activism and Politics to cart. $25.22, new condition, Sold by BargainBookStores rated 3.0 out of 5 stars, ships from Grand Rapids, MI, UNITED STATES, published 2017 by Waterhill Publishing.
Add this copy of Becoming Brands: Celebrity, Activism and Politics to cart. $31.10, new condition, Sold by Russell Books rated 4.0 out of 5 stars, ships from Victoria, BC, CANADA, published 2017 by Waterhill Publishing.
