This is a casebook on advertising and marketing law. Due to the length of the book, we have broken the book into 2 volumes. This is the order page for Volume 2. The book's table of contents: Volume 1PrefaceChapter 1: OverviewChapter 2: What is an Advertisement?Chapter 3: False Advertising OverviewChapter 4: DeceptionChapter 5: Omissions and DisclosuresChapter 6: Special Topics in Competitor LawsuitsChapter 7: Consumer Class ActionsChapter 8: False Advertising Practice and RemediesVolume 2Chapter 9: Other Business ...
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This is a casebook on advertising and marketing law. Due to the length of the book, we have broken the book into 2 volumes. This is the order page for Volume 2. The book's table of contents: Volume 1PrefaceChapter 1: OverviewChapter 2: What is an Advertisement?Chapter 3: False Advertising OverviewChapter 4: DeceptionChapter 5: Omissions and DisclosuresChapter 6: Special Topics in Competitor LawsuitsChapter 7: Consumer Class ActionsChapter 8: False Advertising Practice and RemediesVolume 2Chapter 9: Other Business TortsChapter 10: CopyrightsChapter 11: Brand Protection and UsageChapter 12: Competitive RestrictionsChapter 13: Featuring People in AdsChapter 14: PrivacyChapter 15: PromotionsChapter 16: The Advertising Industry Ecosystem-Intermediaries and Their RegulationChapter 17: Case Studies in Food and DrugsWhile we've done our best to make the hard copy version of the book useful to you, the hard copy is missing some key features, such as an index and color images. Therefore, if you would like a PDF version of the book to complement your hard copy version, just email a copy of your purchase receipt for the hard copy to Professor Goldman (egoldman@gmail.com) and he will email you a PDF at no extra cost.
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Add this copy of Advertising & Marketing Law: Cases & Materials, 4th to cart. $7.89, good condition, Sold by Goodwill rated 4.0 out of 5 stars, ships from Brooklyn Park, MN, UNITED STATES, published 2019 by Independently Published.
Add this copy of Advertising & Marketing Law: Cases & Materials, 4th to cart. $16.10, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2019 by Independently Published.
Add this copy of Advertising & Marketing Law: Cases & Materials, 4th to cart. $41.93, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2019 by Independently published.
Add this copy of Advertising & Marketing Law: Cases & Materials, 4th to cart. $73.17, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2019 by Independently published.
