This is a casebook on advertising and marketing law. Due to the book's length, we have divided it into 2 volumes. The book's table of contents: Volume 1PrefaceChapter 1: OverviewChapter 2: What is an Advertisement?Chapter 3: False Advertising OverviewChapter 4: DeceptionChapter 5: Omissions and DisclosuresChapter 6: Special Topics in Competitor LawsuitsChapter 7: Consumer Class ActionsChapter 8: False Advertising Practice and RemediesVolume 2Chapter 9: Other Business TortsChapter 10: CopyrightsChapter 11: Brand Protection ...
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This is a casebook on advertising and marketing law. Due to the book's length, we have divided it into 2 volumes. The book's table of contents: Volume 1PrefaceChapter 1: OverviewChapter 2: What is an Advertisement?Chapter 3: False Advertising OverviewChapter 4: DeceptionChapter 5: Omissions and DisclosuresChapter 6: Special Topics in Competitor LawsuitsChapter 7: Consumer Class ActionsChapter 8: False Advertising Practice and RemediesVolume 2Chapter 9: Other Business TortsChapter 10: CopyrightsChapter 11: Brand Protection and UsageChapter 12: Competitive RestrictionsChapter 13: Featuring People in AdsChapter 14: PrivacyChapter 15: PromotionsChapter 16: The Advertising Industry Ecosyste
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Add this copy of Advertising & Marketing Law: Cases & Materials, 4th to cart. $16.10, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2019 by Independently Published.
Add this copy of Advertising & Marketing Law: Cases & Materials, 4th to cart. $41.93, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2019 by Independently published.
Add this copy of Advertising & Marketing Law: Cases & Materials, 4th to cart. $73.17, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2019 by Independently published.