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Advertising Account Planning: New Strategies in the Digital Landscape

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Advertising Account Planning: New Strategies in the Digital Landscape - Pardun, Carol J, and Barnes, Beth E, and Broyles, Sheri J
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Advertising Account Planning teaches students to navigate the complex digital account planning processes. Incorporating insights from current advertising professionals, this core text explains what the account planner does and the research needed for account planning to be successful within the digital landscape.

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Advertising Account Planning: New Strategies in the Digital Landscape 2019, Rowman & Littlefield Publishers

ISBN-13: 9781538114070

Trade paperback

Advertising Account Planning: New Strategies in the Digital Landscape 2019, Rowman & Littlefield Publishers

ISBN-13: 9781538114063

Hardcover