This book shares with its readers the excitement and challenges of the world of advertising -- along with the constant changes that define its nature and relationship with marketing promotion and communication. It covers the marketing variables of price, product quality, consumer perceptions, distribution, and diverse sociological, cultural, and psychological factors. Chapter topics include target marketing; media planning and execution; creative strategy; production planning; and the social, economic, and legal ...
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This book shares with its readers the excitement and challenges of the world of advertising -- along with the constant changes that define its nature and relationship with marketing promotion and communication. It covers the marketing variables of price, product quality, consumer perceptions, distribution, and diverse sociological, cultural, and psychological factors. Chapter topics include target marketing; media planning and execution; creative strategy; production planning; and the social, economic, and legal environments of advertising.
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Add this copy of Advertising: a Framework to cart. $9.64, good condition, Sold by Reliant Bookstore rated 5.0 out of 5 stars, ships from El Dorado, KS, UNITED STATES, published 2000 by Prentice Hall.
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Seller's Description:
This book is in good condition with very minimal damage. Pages may have minimal notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.
Add this copy of Advertising: a Framework to cart. $18.00, very good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2000 by Prentice Hall.
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Very Good Condition. Crease on cover. Text is clean. Real nice book. Quantity Available: 1. ISBN: 0130852201. ISBN/EAN: 9780130852205. Pictures of this item not already displayed here available upon request. Inventory No: ABE524622797.
Add this copy of Advertising: a Framework to cart. $37.00, good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2000 by Prentice Hall.
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Seller's Description:
Good Condition. Used good. Some shelf wear. Some light marking, Real nice book. Quantity Available: 1. ISBN: 0130852201. ISBN/EAN: 9780130852205. Pictures of this item not already displayed here available upon request. Inventory No: ABE526328151.
Add this copy of Advertising: a Framework to cart. $50.97, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2000 by Pearson.
