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Advances in Services Marketing and Management - Bowen, David E. (Editor), and Iacobucci, Dawn (Editor), and Swartz, Teresa A. (Editor)
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Part of a series which offers an interdisciplinary approach to the latest research and practice in services, this volume discusses a variety of topics in the field.

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Advances in Services Marketing and Management 1997, JAI Press Inc., Bingley

ISBN-13: 9780762301768

Hardcover