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Advances in Services Marketing and Management - Swartz, Teresa A (Editor), and Bowen, David E (Editor), and Brown, Stephen W (Editor)
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This series is dedicated to topics such as service quality, internal marketing, service design, human resources practices and service systems, using theoretical research and the results of empirical studies. This volume concentrates on the effect on information technology on services performance, service quality, new service development, brand loyalty, and fair service. It also covers the relational aspects of services management such as the customer contact, customer-supplier relationships, and the social aspect of ...

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Advances in Services Marketing and Management 1998, Jai Press Inc., Bingley

ISBN-13: 9780762303632

Hardcover

Advances in Services Marketing and Management 1996, JAI Press Inc., Bingley

ISBN-13: 9780762300099

Hardcover

Advances in Services Marketing and Management 1995, Jai Press Inc., Bingley

ISBN-13: 9781559388559

Hardcover