Ads, Fads, and Consumer Culture is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. He explores how advertising works and how society does or doesn t respond to it, and he gives two detailed interpretations of ads to offer readers step-by-step frameworks for decoding print ads and ...
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Ads, Fads, and Consumer Culture is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. He explores how advertising works and how society does or doesn t respond to it, and he gives two detailed interpretations of ads to offer readers step-by-step frameworks for decoding print ads and television commercials.
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Add this copy of Ads Fads and Consumer Culture: Advertising's Impact on to cart. $1.06, fair condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 2015 by Rowman & Littlefield.
Add this copy of Ads, Fads, and Consumer Culture: Advertising's Impact to cart. $2.37, like new condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2011 by Rowman & Littlefield Publishers.
Add this copy of Ads, Fads, and Consumer Culture: Advertising's Impact to cart. $2.39, good condition, Sold by More Than Words rated 4.0 out of 5 stars, ships from Waltham, MA, UNITED STATES, published 2011 by Rowman & Littlefield Publishers.
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Add this copy of Ads, Fads, and Consumer Culture: Advertising's Impact to cart. $2.72, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2003 by Rowman & Littlefield Publishers.
Add this copy of Ads, Fads, and Consumer Culture: Advertising's Impact to cart. $2.72, good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2003 by Rowman & Littlefield Publishers.
Add this copy of Ads, Fads, and Consumer Culture: Advertising's Impact to cart. $2.74, very good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2015 by Rowman & Littlefield Publishers.
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Add this copy of Ads, Fads, and Consumer Culture: Advertising's Impact to cart. $3.98, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2003 by Rowman & Littlefield Publishers.
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Good. Good condition. 2nd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
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Add this copy of Ads, Fads, and Consumer Culture: Advertising's Impact to cart. $5.77, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2007 by Rowman & Littlefield Publishers.
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Good. Good condition. 3rd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
