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Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture

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Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture - Ewen, Stuart
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Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has ...

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Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture 2001, Basic Books, New York, NY

ISBN-13: 9780465021550

25th Anniversary edition

Trade paperback

Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture 1977, McGraw-Hill Companies

ISBN-13: 9780070198463

Trade paperback