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A Guide for the Hospitality Industry: Professional Sales and Selling for Meetings, Expositions, Events, Conventions and Groups

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A Guide for the Hospitality Industry: Professional Sales and Selling for Meetings, Expositions, Events, Conventions and Groups - Beck, Jeffrey, and Fenich, George G.
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The new text focuses on professional sales in Meetings, Expositions, Events, Conventions and Groups. It fills needs expressed by the academic community such as (1) the need for a 'hands-on' text, (2) for a text to follow the existing ones, and (3) a text that can be used by 'technically' oriented programs and/or community college programs where there is little emphasis on 'theory' and the primary focus is on application. This new text covers sales from the perspective of hotels, venues, and destinations for Meetings, ...

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A Guide for the Hospitality Industry: Professional Sales and Selling for Meetings, Expositions, Events, Conventions and Groups 2019, Kendall/Hunt Publishing Co ,U.S., Iowa

ISBN-13: 9781792416132

Paperback