A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry

This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury. Read More

This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury. Read Less

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  	This is a digital edition of this title. Rent eBook (5 Options) 30 Day Rental: $44.70 (Expires Dec 15, 2024) 60 Day Rental: $59.60 (Expires Jan 14, 2025) 90 Day Rental: $74.50 (Expires Feb 13, 2025) 120 Day Rental: $89.40 (Expires Mar 15, 2025) 180 Day Rental: $96.85 (Expires May 14, 2025) Buy eBook Lifetime Access: $149.00 Title: A Business History of the Swatch Group by P. Donzé Publisher: Springer Nature Print ISBN: 9781137389060, 1137389060 eText ISBN: 9781137389084 Edition: 2014 Format: EPUB eBook	$44.70 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ