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Toward a Better Understanding of the Role of Value in Markets and Marketing

by Stephen L. Vargo

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    eBook icon PDF eBook Toward a Better Understanding of the Role of Value in Markets and Marketing

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    • Title: Toward a Better Understanding of the Role of Value in Markets and Marketing by Stephen L. Vargo
    • Publisher: Emerald Publishing Ltd
    • Print ISBN: 9781780529127, 1780529120
    • eText ISBN: 9781780529134
    • Edition: 2012
    • Format: PDF eBook
    $179.99
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