Whether one is an entrepreneur, a widget maker, or a marketer, this book explains how to become a Dreamweaver--a person who gets to know his customers, reaching new ones and demonstrating the impact of his or her products on consumers' lives. 33 graphs.
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Whether one is an entrepreneur, a widget maker, or a marketer, this book explains how to become a Dreamweaver--a person who gets to know his customers, reaching new ones and demonstrating the impact of his or her products on consumers' lives. 33 graphs.
Read Less
Very good in very good dust jacket. Sewn binding. Cloth over boards. With dust jacket. 192 p. Contains: Illustrations. Audience: General/trade. Clean, tight, unmarked pages. Dust jacket has minor shelf wear.
