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Building Brand Authenticity: 7 Habits of Iconic Brands
by Beverland, M
2009, Palgrave MacMillan
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Building Brand Authenticity: 7 Habits of Iconic Brands
by Beverland, M
2009, Palgrave MacMillan
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by Beverland, M.
2009, Palgrave Macmillan
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134936844X
ISBN-13:
9781349368440
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2009 edition
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2009
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