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Theories of Mass Communication (5th Revised edition)

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Theories of Mass Communication - DeFleur, Melvin L, and Bale-Rokeach, Sandra
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This, the fifth edition of this text, deals with the relevance to mass communication of classical sociological and psychological theories. The first edition since 1982, it has been revised and rewritten in order to reflect current concerns. All of the data has been updated and there are new sections on important topical issues, such as differences in social characteristics among various categories of people.

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Theories of Mass Communication 1989, Pearson, New York, NY

ISBN-13: 9780582998704

5th Revised edition

Trade paperback

Theories of Mass Communication 1982, Longman Publishing Group

ISBN-13: 9780582282773

4th edition

Unknown binding