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Services Marketing: Concepts, Strategies, & Cases

by K. Douglas Hoffman; John E.G. Bateson

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    eBook icon EPUB eBook Services Marketing: Concepts, Strategies, & Cases

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    • Title: Services Marketing: Concepts, Strategies, & Cases by K. Douglas Hoffman; John E.G. Bateson
    • Publisher: Cengage Learning US
    • Print ISBN: 9780357718308, 0357718305
    • eText ISBN: 9798214352336
    • Edition: 2023 6th edition
    • Format: EPUB eBook
    $56.49
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