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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

by Mark, Margaret; Pearson, Carol

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    • Title: The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Mark, Margaret; Pearson, Carol
    • Publisher: McGraw-Hill Professional
    • Print ISBN: 9780071364157, 0071364153
    • eText ISBN: 9780071364157
    • Edition: 2001 1st edition
    • Format: PDF eBook
    $30.40
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